Garmin Store Redesign
This project involved redesigning the Garmin online store to enhance user experience and streamline product discovery. The primary goal was to create an intuitive, visually appealing interface that aligns with Garmin’s brand identity, making it easier for users to browse and explore Garmin’s diverse product lineup.
Year
2023
Service
App Design
Company
Garmin
Tool
Figma
Team Setup
Solo
Goals
The main objectives of the redesign were: • Improve Product Discoverability: Simplify the navigation of product categories to allow users to find their desired products quickly. • Enhance Visual Appeal: Modernize the interface to reflect Garmin’s brand identity with a sleek, professional look. • Optimize User Engagement: Increase the likelihood of product exploration and interaction through a more user-friendly and organized design.
Target Audience
The redesign was aimed at Garmin’s existing and potential customers, particularly tech enthusiasts, fitness professionals, and sports lovers. The target audience includes users who value both functionality and aesthetics in their digital shopping experience.
Design Process
Research and Feedback: • Analyzed the current Garmin store and competitor sites to identify navigation and usability improvements. • Gathered user feedback on pain points, including difficult navigation and limited visual hierarchy. Wireframing and Prototyping: • Created wireframes to simplify layout and enhance category navigation. • Developed prototypes to test the new user flow and gather initial insights. UI/UX Design: • Designed a dark-themed interface with prominent category tags and clear product details, enhancing visual appeal and usability. • Conducted usability tests and refined the design based on user feedback.
Key Features
Research and Feedback: • Analyzed the current Garmin store and competitor sites to identify navigation and usability improvements. • Gathered user feedback on pain points, including difficult navigation and limited visual hierarchy. Wireframing and Prototyping: • Created wireframes to simplify layout and enhance category navigation. • Developed prototypes to test the new user flow and gather initial insights. UI/UX Design: • Designed a dark-themed interface with prominent category tags and clear product details, enhancing visual appeal and usability. • Conducted usability tests and refined the design based on user feedback.
Results & Impact
As this is a redesign, the anticipated outcomes include: • Increased Product Discovery: An improved navigation structure is expected to lead to a higher rate of product exploration and category engagement. • Higher Conversion Rates: A more intuitive shopping experience should contribute to increased conversion rates, as users can easily find and purchase their desired products. • Positive User Feedback: Based on usability testing, users expressed satisfaction with the new design, noting improved ease of use and a more visually appealing layout.
Reflection
Redesigning the Garmin store reinforced the importance of listening to user feedback and focusing on usability improvements. By addressing key pain points and aligning with Garmin’s brand identity, the redesigned store provides a more enjoyable and efficient shopping experience, ultimately supporting both user satisfaction and business goals.
