Dental Care LandingPage
The Roberto Pazmiño Odontopediatría landing page was created to attract new patients and showcase the specialized pediatric dental services offered. With a user friendly design and strategic messaging, the landing page aims to facilitate contact, highlight essential services, and build trust among parents and young adults seeking quality dental care.
Year
2024
Service
Web Design
Company
Roberto Pazmiño
Tool
Figma | Framer
Team Setup
Solo
Goals
The primary objective was to increase patient acquisition by creating a welcoming and informative online presence for the clinic. The secondary goal was to streamline the contact process, making it easy for users to book appointments directly via WhatsApp. Additionally, the page serves to establish credibility and showcase the clinic’s expertise in pediatric endodontics, its primary service.
Target Audience
The landing page was designed for: • Parents looking for specialized pediatric dental care for their children. • Young Adults and Adolescents who require dental treatments and may be exploring orthodontic or restorative services. • Individuals interested in a clinic that combines professionalism with a friendly approach to care, emphasizing a welcoming environment for patients of all ages.
Design Process
1. Competitive Analysis: Analyzed competitor sites to identify effective ways to communicate trust and accessibility in pediatric dental care. 2. Visual Design: Created a friendly, brand-aligned design using corporate colors and real patient and doctor photos to build credibility. 3. Content Structure: Focused on key sections like Services, Doctors, Schedule, and Testimonials—with a WhatsApp button for quick contact, ensuring easy navigation and engagement.
Key Features
1. Competitive Analysis: Analyzed competitor sites to identify effective ways to communicate trust and accessibility in pediatric dental care. 2. Visual Design: Created a friendly, brand-aligned design using corporate colors and real patient and doctor photos to build credibility. 3. Content Structure: Focused on key sections like Services, Doctors, Schedule, and Testimonials—with a WhatsApp button for quick contact, ensuring easy navigation and engagement.
Results & Impact
• Increased Appointment Requests: A 20-30% increase in inquiries and bookings through WhatsApp within the first three months of launch. • Improved Engagement: Average time on page is over 1.5 minutes, as users explore the services, doctors’ bios, and testimonials. • Reduced Bounce Rate: Targeting a bounce rate of under 40%, indicating that users find the page relevant and engaging. • Positive Feedback from Clients: Feedback includes ease of navigation, professionalism, and accessibility in the booking process, fostering long term relationships with patients.
Reflection
This project emphasized the importance of building trust and accessibility in healthcare design. By using real patient photos, strategic service presentation, and a direct contact approach, the landing page aligns with the clinic’s commitment to quality care. The metrics will guide future improvements and serve as a benchmark for measuring success.
